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  The joint venture brand is in an awkward position due to the sandwiched attack.

  In the past, the joint venture brand was recognized by domestic consumers with its civilian price and good brand image, and occupied most of the domestic car market. However, in recent years, with the improvement of the strength of independent brands, the gap between their brand image and independent brands is gradually decreasing; on the other hand, with the sharp decline in the price of foreign high-end brands, the market of joint venture brands is also being eroded gradually. At present, joint venture brands are suffering from independent brands and foreign brands, and are in an awkward position. At present, the consumption concept of cars in the Chinese people is becoming more and more rational, for ordinary families.

  Brand awkward 2019-07-27
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  Geely and Mercedes-Benz joint venture officially launched, the first domestic model on the market in 2022

  On July 27, the management team of Geely's joint venture with Mercedes-Benz officially confirmed that the joint venture had been formed and started after a year and a half. According to the plan, the joint venture will produce smart electric cars in Chinese factories, and the first domestic model will be launched in 2022.

  Benz smart Geely 2020-07-28
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  Does Zhongtai Ford become a "rotten tail building"? The listing time of Jianghuai Volkswagen is a long way off?

  Zhongtai Ford is a joint venture brand formed by Zhongtai Motor and Ford Motor in November 2017. according to the agreement at that time, the first new car of the joint venture company will go into production in September this year, but it is only two months before it goes into production. So far, there has been no substantial progress on the project. It is understood that the name of the company has not passed the formal examination and approval of the National Development and Reform Commission, and it is still unknown whether the production can be carried out normally. However, Zhongtai Ford is not alone, another earlier Sino-foreign joint venture Jianghuai Volkswagen, its first model Sihao E20X was unveiled in May last year, but more than a year later.

  Ford Volkswagen Zhongtai Jianghuai 2019-08-05
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  Volkswagen ignored SAIC's request to increase its stake, and the SAIC official statement responded.

  Volkswagen Group revealed a major news at its annual meeting that it was considering increasing its stake in a joint venture in China. Given that China has announced the lifting of joint venture share ratio restrictions in 2022, Volkswagen CEO Dis said it was considering increasing its stake in the Chinese joint venture and would determine whether the plan to increase the share ratio would work by the end of this year or early next year. Volkswagen also said that if we can achieve the adjustment of the stock ratio is of course the best. At present, Volkswagen has three vehicle manufacturers in China, including FAW-Volkswagen, SAIC-Volkswagen and Jianghuai Volkswagen. SAIC, a joint venture partner, took the lead in expressing its position on the adjustment of the joint venture stock ratio. March 18,.

  2019-03-18
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  Five years after the joint venture, Mercedes-Benz Technology withdrew from the "BAIC Deben" joint venture.

  In order to further enhance the transformation ability of Mercedes-Benz technology, BAIC and MBtech (Mercedes-Benz Technology) formally established a joint venture "BAIC de Benz" in 2015, followed by the launch of BAIC's own brand model BJ90 based on Mercedes-Benz platform and technology. But after five years of joint venture, BAIC and MBtech parted ways, and MBtech has officially withdrawn its shares. According to the latest news on the enterprise search website, Beijing BAIC Deben Automotive Technology Center Co., Ltd. (referred to as "BAIC Deben") has completed the equity change. MBtech (Mercedes-Benz Technology), as a foreign investor, has withdrawn completely, and all foreigners in the senior management team have withdrawn.

  Mercedes Benz BAIC 2020-10-11
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  The "third" joint venture is officially settled in Changchun, with Audi holding 60% of the shares.

  Following Audi's establishment of two joint ventures in China, FAW Board of Directors, Audi Management Board and Volkswagen Group Supervisory Board held online signing ceremonies in Beijing and Changchun to officially announce that ​ New Energy Company of FAW Audi has officially settled in Changchun.

  Audi 2021-01-19
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  Another joint venture company! BYD Toyota Electric vehicle Joint Venture established

  On March 25, 2020, BYD Toyota Electric vehicle Technology Co., Ltd. was officially established with a registered capital of 345 million yuan, headquartered in Pingshan District, Shenzhen.

  BYD Motor Toyota Motor 2020-03-25
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  Honda claims to adhere to the existing joint venture model and will not abandon Dongfeng and Guangzhou Automotive teammates.

  After the restrictions on joint venture shares in the automobile industry have been phased out, brilliance BMW has become the first company to taste fresh, and will more foreign car companies join the ranks? A few days ago, Honda executives made it clear in an interview that Honda will not give up its joint venture model in China. Honda's head of intellectual property Standardization Co-ordination Department said, "even if China's auto industry opens the 50% maximum shareholding limit, Honda will not change its existing cooperation model with Chinese car companies." will adhere to the strategy of not wholly-owned or controlling development in China. " It also said that to understand the Chinese market, we cannot rely on Honda alone, but must cooperate with local car companies.

  Honda Guangzhou Automobile Honda Dongfeng Honda 2019-03-07
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  Chairman of Chang'an: independent brand power is not good, the biggest challenge is the joint venture brand.

  According to the market share data of major categories of brands released by the Federation of passengers, the cumulative sales of Chinese automobile brands from January to May were 3.1678 million, with a market share of 37.9%, while the cumulative sales of mainstream joint venture brands were 3.968 million, with a market share of 47.4%. In terms of specific departments, the market share of German, Japanese and Korean systems all declined in the first five months of this year, reaching 25.1%, 22.9% and 2.9% respectively. In contrast, independent brands had a market share of 37.9% in the first five months, an increase of 2.1% compared with 2020. The decline of mainstream joint ventures and the growth of independent brands have clearly formed a distinct pair.

  Changan Automobile 2021-07-04
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  FAW Xialibo County joint venture landed with a registered capital of 2.54 billion yuan to set up a new energy automobile company.

  After Nanjing Boxun and Tianjin FAW announced their intention to establish a joint venture company on April 29 this year, the joint venture process was once again accelerated, and the two sides formally signed an agreement with September 27 to formally establish a joint venture company. Tianjin FAW Xiali Automobile Co., Ltd. announced on the evening of September 27th that it would set up a joint venture, Tianjin Bojun Automobile Co., Ltd., with a registered capital of 2.54 billion yuan. Among them, FAW Xiali contributed 505 million yuan with assets and liabilities related to the whole vehicle, such as land, plant, equipment, etc., with a shareholding ratio of 19.9%. Nanjing Bojun New Energy vehicle contributed 2.034 billion yuan in cash.

  Xialibo County announcement Xialibo County Joint Venture Plan FAW Xiali and Bo County Progress 2019-09-28
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  Ford and Mahindra set up a joint venture in India to save Indian car business

  According to foreign media reports, due to Ford's failure to achieve substantial development in the Indian market for more than 20 years, Ford transferred its assets in India to a joint venture with Mahindra. Ford is to set up a $275 million joint venture in India with Mahindra, which has rescued its declining car business in India. Under the agreement, Ford owns 49% of the joint venture, while Mahinda owns 51% of the company. It is understood that after the establishment of the company, Ford's business in India will be transferred to a joint venture, including Sanghe's staff and assembly plant in Chennai.

  Ford 2019-10-04
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  Geely Daimler will form a joint venture company after taking a 50% stake in smart brand

  In July last year, Great Wall BMW officially signed a joint venture "Beam Automobile" to produce MINI electric cars. Following the Great Wall MINI, the domestic electric version of Geely smart is coming! On March 28th, Geely Daimler both announced that they would set up a joint venture to jointly operate and promote the transformation of the smart brand around the world, turning smart into a high-end electric smart car brand. The new joint venture, headquartered in China, is expected to be established by the end of 2019, with 50 per cent of each holding. The pure electric smart will be designed by Mercedes-Benz's global design department and Geely controls global research and development.

  2019-03-28
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  Geely Renault joint venture is in operation!

  After the successful marriage of Geely and Renault, its joint venture has made new progress. Recently, the internal combustion engine joint venture Horse officially began operation. the new company, headquartered in Madrid, Spain, is composed of 9000 former Renault employees, has eight production bases and three research centers, and has an annual production capacity of 3.2 million.

  Renault Market Company Geely Automotive Internal Combustion engine Business China Technology Electric fuel Europe Enterprise Power Joint Venture 2023-07-08
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  FAW Xiali teamed up with Boxun, a new force in car building, to form a new energy joint venture

  FAW Xiali signed a joint venture agreement with Boxun Automobile, a new power car-building company, and the two sides will jointly form a joint venture company to produce and sell new energy vehicles. On the evening of April 29, FAW Xiali announced that FAW Xiali intends to contribute with assets and liabilities related to the whole vehicle, such as land, plant and equipment, and Nanjing Bojun New Energy Automobile Co., Ltd. with cash, the two sides set up a joint venture. It is reported that in the joint venture, Boxun will invest more than 1 billion yuan and have an absolute controlling stake, while FAW Xiali will mainly contribute to production qualifications, and the future debt of FAW Xiali will be borne by the joint venture company. According to the agreement, the joint venture company is registered.

  FAW 2019-04-30
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  Wei Brand CMO: joint venture fuel cars have no future

  Qiao Xinyu, CMO of Great Wall Wei, said on Weibo on March 15: "I don't know whether fuel cars smell good, but the joint venture fuel at the same price as the latte DHT will definitely not smell good." The face is taller than you, the configuration is better than you, the intelligence is better than you, not to mention the sense of luxury, the most important thing is that with the blessing of DHT, the fuel consumption is lower than you. Despite the current boom in joint venture fuel sales, if the current configuration and prices are maintained, I'm sure there is no future for joint venture fuel in the face of a mix like the latte DHT. Welcome to the face. " In addition, Qiao Xinyu also retweeted Sina Auto's Weibo, saying that the last straw that overwhelmed the joint venture fuel car was different.

  Great Wall Motor 2022-03-16
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  Audi also took action after BMW! Audi is considering increasing its stake in a joint venture in China

  BMW has confirmed that it will expand its stake in brilliance, control the joint venture and buy a stake in BMW brilliance for 3.6 billion euros, raising its stake to 75 per cent. Now there is news that Audi, another German luxury brand, is also considering increasing its stake in a Chinese joint venture. Song Yinzhe (Alexander Seitz), director of Audi's China operations, revealed that Audi is considering whether to increase its stake in its Chinese joint venture, Reuters reported. Song Yinzhe said: "We will have more news about this at the end of this year or early next year." We welcome the opening of the Chinese market. Anything we do.

  Audi increasing holdings joint ventures 2019-03-15
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  A joint venture brand is about to be delisted?

  On March 20, Wu Pei Channel announced on the social platform that a Japanese joint venture brand is about to withdraw from the Chinese market, and the production capacity of the production line will be transferred to the OEM of the same group's own brand. All the above are news from roadside news, and finally the official announcement shall prevail. After the relevant news was exposed, many netizens speculated that "one day it will be tied together."

  Mitsubishi Brand Market Model China Outlander Outlander sales Mazda Honda data Toyota Mass News netizens 2023-03-20
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  Major automobile companies around the world "huddle together" to build battery factories

  Today, Toyota announced a joint venture with Panasonic to form a new battery company and signed a business merger contract and a joint venture contract to supply batteries to Mazda, Dafa Motor and Subaru in the future. In fact, the joint venture to build a new battery company is not only Toyota, at present, including Tesla, Volkswagen, Daimler and other international giants to participate in the new battery factory plan. On February 3, Toyota Motor Company and Panasonic Industrial Co., Ltd. signed a business merger contract and a joint venture contract for the establishment of a new car square battery company, and then actively promoted the relevant preparations for the establishment of the joint venture company.

  Automobile enterprise 2020-02-03
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  The ninth city teamed up with FF details: the right to nominate the chairman belongs to FF

  Zhu Jun, the ninth city, has officially teamed up with Jia Yueting, and the two sides have confirmed the formation of a joint venture company. The ninth city plans to inject up to 600 million US dollars (about 4 billion yuan). The details of the joint venture between Jiucheng and Jia Yueting's FF have been exposed. The joint venture company will build, market and operate electric vehicles in China. The board of directors of the joint venture company between Nine cities and FF is composed of five directors, of which Nine cities can nominate three directors and the other two directors belong to FF. The board of directors appointed by both sides can only be made by both parties. Although there are more seats in Nine cities, the nomination of the chairman of the board belongs to FF. Nine cities invested $600 million in FF, the first sum of money.

  Nine cities board of directors details 2019-03-26
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  Audi's "third" joint venture officially confirms that the first domestic car will be put into production in 2024

  FAW and Audi formally signed the MOU of Audi FAW High-end New Energy vehicle Cooperation Project, announcing that the two sides jointly set up a new energy joint venture to introduce PPE platform, a high-end electric vehicle platform jointly developed by Audi and Porsche for large electric vehicles.

  FAW Audi 2020-10-13